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Get The Results Your Emails Deserve by Using “PS”
Use PS to get your customers to commit If you have been reading The Dealer Geek for any length of time you will know that I am a huge fan of going back to basics when it comes to online marketing. I...
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Park a Yaris Contest – Review from Mississauga Toyota
Grand Prize.. A New Car! I’m sure a few of you are wondering what the outcome of the Mississuaga Toyota Park a Yaris contest was. If you are not familiar with this social media promotion I blogged...
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Guest Post: Why Outbound Call Tracking Matters
Don't forget Outbound Calls! For years, outbound sales efforts have been crucial to the dealership’s complete selling process. Not every shopper buys after their first contact and you can bet the farm...
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Online Reputation Mangement Interview w/ Mitch Gallant
Mitch Gallant is one of Canada's Brightest Online Reputation management is something that The Dealer Geek nation is being sold, coached, and frightened into caring about. I thought who better than my...
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Guest Post: Should My Dealership Invest In WalkAround Videos?
Walk around videos have been around for a few years and are incredibly effective, but the process of creating these videos has been cumbersome, arduous and time-consuming…until now. We’ve all heard...
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Webinar: Does Social Media Sell Cars?
After hosting my first ever Webinar with Kijiji Autos, I am officially hooked on using this platform to share content. I have attended dozens of Webinars over the last few years and am excited to...
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Canadian Website Vendor Review: How does your vendor display used cars?
I’ve been getting a lot of dealers ask me which CANADIAN website vendor should they go with AND who is the best? This is such a complex answer that I don’t really know where to start…… so I decided to...
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Does Social Media Sell Cars? w/Paul Potratz – Recorded Webinar
When Paul Potratz agreed to host a webinar for the new series I’m producing with Kijiji, I was super excited. A lot of dealers have been asking me how Social Media is supposed to help them sell cars....
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The Dealer Geek gets an Extreme Makeover!
Is this even the same blog? After reaching 2 years in the blogosphere, I felt that The Dealer Geek needed a fresh new makeover before we head into the new year. A lot of people ask me how I can make a...
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Writing ads for classified sites that work! – Recorded Webinar
Finally, Finally, Finally, I have the first ever Kijiji webinar uploaded to share with The Dealer Geek Nation! This presentation went over pretty smooth in my opinion, considering it was our first time...
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Grant Cardone is Coming to Toronto March 7th 2013!
Yes you heard right! Grant Cardone is coming to Toronto March 7th; 2013 to speak to Canadian Car Dealers. For those of you that don’t know, my 9-5 (usually later than that!) is managing the sales team...
View ArticleDon’t Be The Dealer That I-Frames Their Inventory
I thought it would be fun to put this quick slideshow together on the dangers of I-Framing your inventory into your dealership’s website. It’s not just me that is hating on this archaic practice....
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Guest Post – 3 Tips To Owning The Phone at Your Dealership
You did it. You executed a great marketing campaign. You delivered the right message at the right time. The shopper picks up the phone and dials. Your friendly receptionist picks up! The shopper...
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Random Rant – What I’ve been doing the last few months
Yup that’s not a hairline crack In this first “Random Rant”, I update The Dealer Geek Nation on where I’ve been hiding since March, and what’s on my mind. I’m trying to make this happen with one large...
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#dealertalk Webinar: Online Automotive Sales Techniques
Holy smokes!! What a Webinar!! Strathcom Medias’s Director of Training, Stuart Bendall took the DealerTalk Webinar series to a whole new level. After 5 – 10 minutes I was laughing out loud and writing...
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Kijiji Autos Hits 5 Million Monthly Unique Visitors
Source April 2013 ComScore When I started with Kijiji Autos in March 2011 we were doing the happy dance sitting around 4 Million Unique Visitors on a monthly basis. This happy dance was a pretty...
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DealerTalk Webinar Series: Content and Conversion
I’m extremely excited to announce our June DealerTalk guest’s for Canada’s #1 source for car dealer webinars. Kevin Gordon is one of the sharpest Canadian markeitng pros I have met in my travels....
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#DealerTalk Webinar: Content and Conversion Landing Pages
Landing Pages? PPC? Conversion? You are doing all of this right? I know, I know, it sounds super complicated and only possible for all those Marketing Gurus right?. Wrong! After watching this Webinar...
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Real Proof That The Internet Is The Most Important Source For Car Buyers
Dealers need to focus efforts online now more than ever Car buyers are spending less time online shopping for a car than they did 2 years ago according to a study conducted by Autotrader.com and...
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Canadian Digital Dealer Conference 4 – Interview w/ Brent Wees
Brent Wees to Host CDDC4 The T.A.D.A. is back this fall with the popular Canadian Digital Dealer Roadshow to take place in September. CDDC4 will kick off in Ottawa on the 17th and Toronto gets the...
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